Innovative international strategies

The analysis of practitioners' narratives in four industries-cables and wir es, paint, footwear chocolate, and sugar confectionery-shows that innovativ e international strategies drive the dynamics of international competition. The four industry case studies suggest an empirical classification of inno vative international strategies based on four main dimensions: nature of th e firm's competitive advantage, process of internationalization, segment sc ope, and level of coordination across borders. From these dimensions derive six types of innovative international strategies that change the rules of competition. The findings support a proactive view of economic development and strategic management This framework cart inspire decision makers in cha rge of crafting consistent and effective international strategies, as it sh ows that strategic choice can transform industry structure.