We look at price formation in a retail setting, that is, companies set pric
es, and consumers either accept prices or go someplace else. In contrast to
most other models in this context, we use a two-dimensional spatial struct
ure for information transmission, that is, consumers can only learn from ne
arest neighbors. Many aspects of this can he understood in terms of general
ized evolutionary dynamics. In consequence, we first look at spatial compet
ition and cluster formation without price. This leads to establishement siz
e distributions, which we compare to reality. After some theoretical consid
erations, which at least heuristically explain our simulation results, we f
inally return to price formation, where we demonstrate that our simple mode
l with nearly no organized planning or rationality on the part of any of th
e agents indeed leads to an economically plausible price. (C) 2000 Elsevier
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