Obtaining reprints - Does color help?

Authors
Citation
J. Hartley, Obtaining reprints - Does color help?, SCI COMMUN, 22(2), 2000, pp. 212-218
Citations number
23
Categorie Soggetti
Communication
Journal title
SCIENCE COMMUNICATION
ISSN journal
10755470 → ACNP
Volume
22
Issue
2
Year of publication
2000
Pages
212 - 218
Database
ISI
SICI code
1075-5470(200012)22:2<212:OR-DCH>2.0.ZU;2-T
Abstract
This article compares the response rates for obtaining journal reprints fro m colleagues when the requests were made using either a yellow ora white po stcard. The color of the card had no significant effect on the response rat es, which were similar to those obtained in on earlier. study.