Since ancient times, people have devised cognitive artifacts to extend memo
ry and ease information processing. Among them are graphics, which use elem
ents and the spatial relations among them to represent worlds that are actu
ally or metaphorically spatial. Maps schematize the real world in that they
are two-dimensional, they omit information, they regularize, they use inco
nsistent scale and perspective, and they exaggerate, fantasize, and carry m
essages. With little proding, children and adults use space and spatial rel
ations to represent abstract relations, temporal, quantitative, and prefere
nce, in stereotyped ways, suggesting that these mappings are cognitively na
tural. Graphics reflect conceptions of reality, not reality.