How are we to make sense of the Web and our involvement in it? This is no l
ight matter, for how we make sense of what was, and is, delimits what will
be. Thus, as more and more individuals, organizations, and communities esta
blish a presence in cyberspace, the question of how to enact the new medium
presents challenges to practitioners and academics alike. How might symbol
ic and economic activity be conducted and conceptualized? Different assumpt
ions about the Web will result in disparate activities-and concomitant crea
tion of different social, economic, and technological futures. The article
outlines the discourses of modernism and postmodernism, and explores the ph
enomenon of the Web using a series of postmodern themes-a rubric of praxes
and thoughts that characterizes the information age. We conclude that postm
odernism illuminates thinking in the new information medium, just as modern
ism illuminated thinking in traditional physical mediums. (C) 2000 Elsevier
Science Inc.