This article investigates how the prevalence of collectivism or individuali
sm in a society relates to the economic development of the society. The cen
tral premise of the article is that causality runs in two directions: the c
ollectivist or individualist character of a society will influence the cour
se of economic development, and simultaneously economic growth and changes
in economic structure will alter the orientation of the society toward indi
vidualism or collectivism. The recognition of this two-way causality sugges
ts four broad hypotheses concerning the interaction between economic and cu
ltural factors: (1) economic development is impeded by collectivism and fac
ilitated by individualism; (2) economic development is facilitated by colle
ctivism and impeded by individualism; (3) economic development promotes col
lectivism and erodes individualism; and (4) economic development erodes col
lectivism and promotes individualism. The arguments and evidence that have
been marshaled in support of each of these hypotheses are examined, and the
general themes and implications that emerge are discussed.