In contrast to the standard monopolistic competition models of product diff
erentiation, an n-good quadratic utility specification allows for asymmetri
es in the degree of substitutability among products. However, in order to g
uarantee the existence of a market equilibrium, these asymmetries need to b
e constrained to fulfil the 'transitivity of closeness' axiom. (C) 2001 Els
evier Science BN. All rights reserved. JEL classification: D11; L11.