The basic process of Hierarchical AgGIomerative (HAG) clustering is describ
ed as a merging of clusters based on their proximity. The importance of the
selected cluster distance measure in the determination of resulting cluste
rs is pointed out. We note a fundamental distinction between the nearest ne
ighbor cluster distance measure, Min, and the furthest neighbor measure, Ma
x. The first favors the merging of large clusters while the later favors th
e merging of smaller clusters. We introduce a number of families of intercl
uster distance measures each of which can be parameterized along a scale ch
aracterizing their preference for merging larger or smaller clusters, We th
en consider the use of this distinction between distance measures as a way
of controlling the hierarchical clustering process. Combining this with the
ability of fuzzy systems modeling to formalize linguistic specifications,
we see the emergence of a tool to add human like intelligence to the cluste
ring process.