Who is using the .co.uk domain? Professional and media adoption of the web

This paper reports on a survey of 221 web sites chosen at random from a sub set of the .co.uk area of the Internet. A breakdown of the types of busines s represented shows that whilst computing companies continue to have a size able presence on the web, certain other types of business now also have a r elatively large number of sites. The survey found many media-related busine sses and professional-based companies and practices, reflecting the increas ing use of Information Technology in these areas but also the increasing kn owledge about the Internet that is needed or helpful in many types of job. The results are consistent with general business use of the web in the UK s till being in an experimental phase of web site creation by those who can r ather than by those who should. (C) 2000 Elsevier Science Ltd. All rights r eserved.