Universities spend copious amounts of money for computer laboratories, for
connections of dormitory rooms to campus networks, and for faculty workstat
ions. Students who enter universities are more familiar with the Internet a
nd World Wide Web than their predecessors. This base of sophisticated users
and available technological infrastructure constitute a platform from whic
h educators can apply leverage to reach potential students, to encourage pr
esent student learning, and to maintain connections with students subsequen
t to their graduations. Virtual communities offer educators the opportunity
to interact with students in a more energetic manner and to encourage cont
inued learning while doing so. This paper describes the characteristics of
virtual communities and the contributions which they make toward the educat
ional process. The reader will find guidelines for the implementation of vi
rtual communities including considerations for design, management issues, a
nd requirements for resources. (C) 2000 Elsevier Science Ltd. All rights re
served.