Do you model ad awareness or advertising awareness?

Companies that regularly model ad awareness for their brand need to be clea r about whether it is ad awareness or advertising awareness that is being m odeled. The subtle difference is crucial for the successful management of a dvertising campaigns and is explained here using tracking examples from NFO MarketMind. Confusion about what is being modeled is a common pitfall in the interpreta tion of advertising tracking information. This paper addresses this as well as how to determine what is "good awareness" for a campaign.