Pricing a network good to deter entry

Citation
D. Fudenberg et J. Tirole, Pricing a network good to deter entry, J IND ECON, 48(4), 2000, pp. 373-390
Citations number
11
Categorie Soggetti
Economics
Journal title
JOURNAL OF INDUSTRIAL ECONOMICS
ISSN journal
00221821 → ACNP
Volume
48
Issue
4
Year of publication
2000
Pages
373 - 390
Database
ISI
SICI code
0022-1821(200012)48:4<373:PANGTD>2.0.ZU;2-7
Abstract
This paper develops a model of pricing to deter entry by a sole supplier of a network good. We show that the installed user base of a network good can serve a preemptive function similar to that of an investment in capacity i f the entrant's good is incompatible with the incumbent's good and there ar e network externalities in demand. Consequently, the threat of entry can le ad the incumbent to set low prices, We identify some factors that should be considered in thinking about the welfare effects of entry deterrence in th is and similar models.