Traditional clinical advice in the management of headaches is to avoid trig
ger factors. There is a danger, however, that avoidance of triggers results
in a sensitisation process whereby tolerance for the triggers decreases, i
n a manner analogous to increments in anxiety arising from avoidance of anx
iety-eliciting stimuli. Reported here are six single-case experiments in wh
ich the aim was to desensitise headache sufferers to an experimentally vali
dated trigger, namely "visual disturbance". The results demonstrated that r
epeated, prolonged exposure to a headache trigger led to desensitisation wi
th participants experiencing less visual disturbance, less negative affect
and less head pain in response to the trigger. These findings have theoreti
cal significance as they speak to the issue of the aetiology of chronic hea
dache, and practical significance as they suggest that a key aspect of curr
ent management may contribute to the disorder becoming worse rather than be
tter.