Data broadcasting promises to be a very significant component in the delive
ry of digital television services. Both DVB and ATSC have proposed standard
s for data broadcasting that have commonalities and differences, as well as
advantages and disadvantages. The third standard player is the internet co
mmunity. Although it has contributed to some degree to the development of D
VB and ATSC standards, it has a different view and approach to data broadca
sting This paper gives an overview of some emerging standards for DVB, ATSC
, and the internet by examining differences between them, as well as discus
sing the issues related to format conversion and simultaneous broadcasting.