Town centre management awareness: An aid to developing young people's citizenship

Young people have been identified as significant contributors to the social and economic fabric of town and city centres in the UK. This paper reports on how town centre managers inform young people about activities targeted towards them and how town centre managers think young people hear about eve nts in their urban centre. The press, schools, radio, word of mouth and par ents are all key elements of this system of communication. It is concluded that a Progression of marketing and promotion which focuses on involving yo ung people in their urban areas, not just informing them about activities, is a possible way forward in developing citizenship and for the future of o ur town and city centres. (C) 2000 Elsevier Science Ltd. All rights reserve d.