Global marketing strategy in the 21st century: the challenges

Authors
Douglas, SP
Citation
Sp. Douglas, Global marketing strategy in the 21st century: the challenges, JPN WORLD E, 12(4), 2000, pp. 381-384
Citations number
5
Categorie Soggetti
Economics
Journal title
JAPAN AND THE WORLD ECONOMY
ISSN journal
09221425 → ACNP
Volume
12
Issue
4
Year of publication
2000
Pages
381 - 384
Database
ISI
SICI code
0922-1425(200012)12:4<381:GMSIT2>2.0.ZU;2-Q