Psychology has focused too much on reducing symptoms of distress and amelio
rating behavioral problems rather than attending to the rewarding, engaging
, and good side of human life. This article offers a radical behavioral vie
w of some of the epistemic issues relevant to the design of this new area o
f research, and it proposes a rapprochement between humanistic and behavior
analytic psychology. Examples drawn from both humanistic and behavior anal
ytic research are given to illustrate the utility of a deterministic view f
or a generative science of positive psychology and to offer an alternative
conceptualization of control. The article considers how to design environme
nts that evoke positive behavior from those within them and how to give ind
ividuals the skills to control their own behavior and circumstances in ways
that will maximize their quality of life.