Design at the customer interface represents a paradigm change in the commun
ication chain from field applications, drilling engineering, and drill-bit
design. The operator was able to improve drilling efficiencies and reduce d
rilling costs by use of polycrystalline-diamond-compact (PDC) technology in
an application that historically had used roller-cone bits. Two record-bre
aking performances challenged perceptions about PDC steerability and contro
llability in high-angle geosteered horizontal sidetrack operations and redu
ced drilling cost per foot by 50%.