High visibility: The making and marketing of professionals into celebrities

Authors
Coulter, R
Citation
R. Coulter, High visibility: The making and marketing of professionals into celebrities, J ACAD MARK, 29(1), 2001, pp. 105-107
Citations number
1
Categorie Soggetti
Economics
Journal title
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
ISSN journal
00920703 → ACNP
Volume
29
Issue
1
Year of publication
2001
Pages
105 - 107
Database
ISI
SICI code
0092-0703(200124)29:1<105:HVTMAM>2.0.ZU;2-E