This study was directed towards testing evolutionary hypotheses concerning
the adaptive advantages of deception and the relationship between deception
and self-deception. Explanations are argued for in terms of the consequenc
es for evolutionary fitness contributing to individual survival within the
human species. Darwin's theory of natural selection within the framework of
evolutionary psychology provides the theoretical background for the study.
The broad or covering hypothesis addressed is that deception and self-dece
ption each involve a kind of consciousness or strategic cognitive process a
nd that they have co-evolved through the operation of natural selection due
to their importance and worth for the survival of the individual. The stud
y is empirical, conducted by using the technique of secondary analysis on t
he data yielded by the World Values Survey collected in 45 countries in its
second wave of 1990 to 1993 as well as on a South African sample containin
g variables of interest to the study. Findings show a significantly positiv
e relationship between deception and self-deception. However, the relations
hip between deception and evolutionary fitness promoting factors, derived b
y factor analysis, was inconclusive. Findings nevertheless do suggest an ov
erall trend that while deception is favourable in the short-term, it is cou
nter-favourable in the long-term - deception at the end of the day does not
pay.