The Natural Step (TNS) is internationally promoted as the basis of a scient
ific consensus on sustainability. TNS appears potentially consensual becaus
e it argues from a position of summary trends that are scientifically infor
med. However, comparison with other sustainability principles shows that th
is appearance is unjustified. Firstly, this is because sustainability princ
iples vary widely in their implications and purpose. Secondly, TNS is ambig
uous in its approach to risk assessment and controversial in its implied pr
oposal for zero growth in the physical parameters of the human economy, bio
degradable material excepted. Two concepts from the sociology of science ar
e used to account for international corporate and public uptake of TNS, des
pite its ambiguity and highly precautionary message. These are the boundary
object and anchoring devices. TNS illustrates how operationalization of su
stainability theories unavoidably involves value judgements relating to the
choice of features to be sustained, despite any scientific content that th
ose theories may have. Copyright (C) 2000 John Wiley & Sons, Ltd and ERP En
vironment.