Evaluating Internet advertising effectiveness - A framework and propositions

Authors
Lee, K Tansey, R Frankwick, GL
Citation
K. Lee et al., Evaluating Internet advertising effectiveness - A framework and propositions, ADV INT MAR, 2000, pp. 255-265
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN INTERNATIONAL MARKETING, SUPPLEMENT 1 - 2000 → ACNP
Year of publication
2000
Pages
255 - 265
Database
ISI
SICI code