Background: Studies in the past 25 years have suggested that physicians are
not familiar with the costs of common prescription medications.
Objectives: To determine physician familiarity with the cost of common pres
cription medications and to determine the value physicians place on knowing
information regarding the cost of medications.
Design: Survey.
Setting: Seven community-based family medicine residency teaching clinics i
n Iowa.
Participants: Two hundred five practicing resident and faculty physicians.
Interventions: From a series of $10 price intervals (range, $0.01-$80.00),
physicians were asked to select the interval containing the cash price of t
he medication to an uninsured patient for 50 medications commonly prescribe
d in outpatient family medicine clinics. Physicians were also questioned ab
out the value of medication cost information to their practice.
Main Outcome Measures: The percentage of correct responses and the mean pri
cing scores were calculated for each respondent and for all medications.
Results: One hundred seventy-eight physicians responded (86.8%). Only 22.9%
of the responses correctly identified the cost of the medication. More tha
n two thirds (68.3%) of the responses underestimated the correct price inte
rval. Branded drugs were underestimated in 89.9% of responses, while generi
c drugs were overestimated in 90.2% of responses. Overall, 64.4% of physici
ans believed they did not receive sufficient information in their practices
regarding prescription drug costs, and nearly all (93.6%) reported that re
gular information on prescription medication costs would help them prescrib
e more cost-effectively.
Conclusions: Physicians are unfamiliar with the costs of medications they c
ommonly prescribe, and they report that regular access to information on pr
escription medication costs would help them prescribe more cost-effectively
.