Pheromonal activation of the vomeronasal organ (VNO) elicits genetically pr
eprogrammed behaviors and physiological changes in mammals. We have identif
ied a novel gene family encoding over one hundred VNO specific receptors, t
he V3Rs. V3R sequences are highly similar to each other and appear distantl
y related to the putative pheromone receptors, V1Rs, and the taste receptor
s, T2Rs. Within the VNO, VER-positive neurons are distinct from neurons exp
ressing the pheromone receptor families V1R and V2R. The V3Rs are likely to
represent a new large family of pheromone receptors in mammals. Multiple V
3R-related human sequences have been identified, including one clone retain
ing the capacity to create a complete and functional transcript. Our data u
ncover a striking complexity in the molecular and cellular organization of
the VNO and provide an essential framework for the study of pheromone signa
ling in mammals.