This paper explores the operation of gender relations in the context of rur
al policy. Framed by debates on new rural governance, it considers how both
the content and the culture of recent rural regeneration policy reflect hi
ghly masculine values and the maintenance of traditional power relations. N
ew forms of decision making in rural areas promote a style of policy making
that values and grants priority to male networks in the construction of el
ite groups and styles of management, and devalues community participation.
We use examples from the United Kingdom to demonstrate the implications of
shifts in the mechanisms and practice of policy making and implementation f
or men's and Nomen's differential involvement and experience with rural reg
eneration. We go on to show how gender relations are also reflected in the
content of contemporary rural regeneration policy. Decisions concerning the
most appropriate types of initiative are predicated on a male-oriented Vie
w of previous economic activity and local labor markets, and represent a hi
ghly masculinist approach to regeneration.