In the search for strategic competitive advantage, the importance of learni
ng and knowledge is increasingly recognized. In this paper, we identify fou
r domains synthesized from the literature - multi-dimensional goals, using
tacit knowledge, continual learning, and shared vision - that impact upon a
nd provide a framework for developing strategy, Three themes are drawn from
learning organization literature linking to a fourth from strategy literat
ure. These domains are brought together in a holistic model proposed for us
e by managers in evaluating and developing strategy -'The Learning Square'.