The strategic reaction of domestic Finns to foreign MNC dominance: the Israeli experience

With the promise of regional peace brought about by political developments in the Middle East in the 1990s, Israeli firms found themselves in a radica lly changing environment, with multinational corporations (MNCs) making mas sive inroads into their long-standing domestic monopolies. Firstly, this ar ticle demonstrates how foreign MNC positioning has dominated that of their domestic counterparts. Secondly, we describe how this strategic dominance h as triggered domestic firms into rethinking their strategies, and turned th em into global players. The Israeli experience offers lessons for both fore ign and domestic firms in how to develop economies better prepared for a wi n-win situation. (C) 2000 Elsevier Science Ltd. All rights reserved.