Social influence principles in Polish advertising and consumer decision making

Authors
Pietras, M
Citation
M. Pietras, Social influence principles in Polish advertising and consumer decision making, APP SOC RES, 2001, pp. 79-96
Categorie Soggetti
Current Book Contents
Journal title
PRACTICE OF SOCIAL INFLUENCE IN MULTIPLE CULTURES → ACNP
Year of publication
2001
Pages
79 - 96
Database
ISI
SICI code