The popularity of unconventional therapies has grown dramatically in r
ecent years. This paper reports on the results of a pilot study invest
igating the perspectives of physicians involved with cancer care regar
ding their reactions to this trend and their ways of trying to meet as
sociated challenges. Nine oncologists, nine general practitioners, and
one surgeon were interviewed over the telephone, employing open-ended
questions. The physicians were unanimously interested in having infor
mation available about unconventional therapies. They also expressed a
desire to be supportive of patient choices in this area, provided con
ventional therapy was not compromised. However, there was little inter
est in initiating communication about unconventional therapies, with m
ost seeing such discussions as a poor use of their time. Suggestions f
or future research, as well as educational and policy strategies, are
addressed.