This ethnographic study of male filmgoers in India supports Mulvey's conten
tion that cinema bolsters male power by prompting men to make women objects
of a controlling gaze. But it also shows that Indian male filmgoers both o
bjectify and identify with on-screen male images. This identification promp
ts men to see themselves as framed by a controlling gaze. Thus, a clear-cut
distinction between looking men and watched women is not a universal featu
re of male dominance.