Objective: The aim of the study was to investigate the interaction between
personal and situational variables in the determination of body satisfactio
n. Method: Participants were asked to imagine themselves in each of four hy
pothetical scenarios while completing measures of body image. Results: A ma
in effect for situation was found on both global body dissatisfaction and b
ody esteem, whereby participants rated themselves as more dissatisfied in t
he body-focused situations (Beach, Dressing room) than in the non-body-focu
sed situations (Refectory, Home). In addition, there was a main effect of s
elf-esteem. Of more interest, there were also significant Situation x Body
Mass Index (BMI), Situation x Dietary Restraint, and Situation x BMI x Soci
al Comparison interactions. Discussion: This study has demonstrated situati
onal effects, person effects, and Person x Situation interactions within th
e one framework. As such, it contributes to an increasingly complex and dyn
amic view of body image. (C) 2000 by John Wiley & Sons, Inc.