The Internet provides both opportunities and challenges for mass communication researchers

Authors
Stempel, GH Stewart, RK
Citation
Gh. Stempel et Rk. Stewart, The Internet provides both opportunities and challenges for mass communication researchers, JOURN MASS, 77(3), 2000, pp. 541-548
Citations number
29
Categorie Soggetti
Communication
Journal title
JOURNALISM & MASS COMMUNICATION QUARTERLY
ISSN journal
10776990 → ACNP
Volume
77
Issue
3
Year of publication
2000
Pages
541 - 548
Database
ISI
SICI code
1077-6990(200023)77:3<541:TIPBOA>2.0.ZU;2-L
Abstract
The Internet appears to be a mixed blessing. It offers new opportunities fo r both audience research and content analyses, yet old problems researchers have encountered over the years remain. Whether mass communication researc h will be better off or worse off will depend on the skill researchers in u sing the Internet.