Maximizing nonlinear light-matter interactions is a primary motive for comp
ressing laser pulses to achieve ultrashort transform limited pulses. Here w
e show how, by appropriately shaping the pulses, resonant multiphoton trans
itions can be enhanced significantly beyond the level achieved by maximizin
g the pulse's peak intensity. We demonstrate the counterintuitive nature of
this effect with an experiment in a resonant two-photon absorption, in whi
ch, by selectively removing certain spectral hands, the peak intensity of t
he pulse is reduced by a factor of 40, yet the absorption rate is doubled.
Furthermore, by suitably designing the spectral phase of the pulse, we incr
ease the absorption rate by a factor of 7.