In two experiments, the effect of orientation on face perception was assess
ed Using a scale from 1 (normal) to 7 (bizarre), participants rated normal,
unaltered faces and faces in which changes had been made to spatial-relati
onal properties (eyes and mouth inverted or relative position of the eyes a
nd mouth altered) or to component properties (eyes whitened and teeth black
ened). For unaltered and component-distortion faces, bizarreness ratings in
creased linearly as orientation increased from 0 degrees to 180 degrees. Fo
r spatial-distortion faces, a discontinuity in the function relating orient
ation and bizarreness was in evidence between 90 degrees and 120 degrees. T
he results provide support for the view that there is a qualitative differe
nce in the processing of upright and inverted faces due to the disproportio
nate effect of inversion on the encoding of spatial-relational information.