Social dominance orientation and group context in implicit group prejudice

We tested the joint influence of individual difference and situational fact ors on implicit group prejudice. Participants in Experiments 1 and 2 were b riefly shown in-group or- out-group pronouns prior to evaluating good or ba d trait adjectives. Under standard conditions (Experiment 1), there was no difference between participants with high and low social dominance orientat ion (SDO), but when the intergroup context was made more salient (Experimen t 2), high-SDO participants alone showed implicit group prejudice. Implicat ions for the malleability and cansensuality of implicit prejudice are discu ssed.