Situated learning, in which knowledge is gained in the context of authentic
problem situations, can help learners acquire experts' "tricks of the trad
e, while mastering program content. A situated learning framework guided th
e design of a self-study Internet-based continuing education program on usi
ng the Internet as a drug information resource. A written survey and semi-s
tructured interviews were used to identify which situated learning componen
ts of the program experienced and novice Internet users perceived to be imp
ortant to their learning. Pharmacists in both groups valued the contributio
n to their learning of course elements representing nine of the 10 key situ
ated learning components. The least valued component was collaborative lear
ning through a bulletin board. Overall, a situated learning framework appea
rs to be relevant to the design of distance-delivered, independent-study co
ntinuing pharmacy education programs. An issue still to be addressed is whe
ther collaborative learning through a bulletin board can make a valuable co
ntribution to learning in an independent study course.