Wp. Eveland et S. Dunwoody, User control and structural isomorphism or disorientation and cognitive load? Learning from the Web versus print, COMM RES, 28(1), 2001, pp. 48-78
User control theory predicts that providing freedom in learning increases L
earning compared to traditional instruction, implying that the Web is more
effective for learning than print. Theorists have also argued that navigati
on through Web sites mimics the associative nature of human memory and info
rmation processing-structural isomorphism-suggesting. Web superiority. Howe
ver; studies indicate that hypermedia increases cognitive load and produces
disorientation, implying that the Web would be less effective for learning
than would print. An experiment comparing learning in print versus several
Web site designs demonstrated that learning from print as measured by reco
gnition is better than learning from linear and nonlinear Web designs but n
o different from a design including advisement. No significant differences
across media conditions were found using cued recall as the measure of lear
ning. Additional findings suggest that cognitive load inhibits learning, wh
ereas Web expertise facilitates it. Curiously, a learning motivation tended
to reduce learning.