Theoretical models of proper-name processing have been primarily derived fr
om studies of people's names; however, they are thought to generalize to al
l classes of proper name. Five experiments are reported that use repetition
priming to compare different classes of proper names. It was found that fo
r people's names and landmark names, (a) production of a name in response t
o seeing a picture primed a subsequent familiarity decision to the same ite
m's written name and (b) similarly, making a familiarity decision to an aud
itory presentation of a name primed a familiarity decision to the same item
's written name. No comparable facilitation was found for the country-name
stimuli. The presence of this specific facilitation was attributed to the n
ature of connectivity between conceptual and lexical representations. Theor
etical views that proper names are unique, meaningless labels and that they
are pure referencing expressions are evaluated.