This article explores how power is exercised by managers in both 'repressiv
e' ways so as to chase out or deny alternative interests/subjectivities and
in ways which are 'productive' of the subjectivity of those they employ an
d indeed their own subjectivity Rather than necessarily an intention of man
agers, exercising power in productive and repressive ways, is a condition a
nd consequence of the strategies they deploy. Nonetheless, the concern here
is to question the totalizing effects of power whether in relation to mana
gement strategy, total quality management, business process reengineering o
r culture change. Through exploring innovation in an established automobile
manufacturing company, it is argued that a necessary though not sufficient
condition of such a prospect, is that managers reconstitute themselves. It
is demonstrated that such a reconstitution is problematic when one conside
rs managers as thinking, social beings, situated in a historical context of
power and inequality rather than structural automatons or agents that are
free of power.