This paper conceptually integrates the antecedents and consequences of stra
tegic and operational partnering. We suggest a continuum exists from strate
gic to operational partnering depending on the level of antecedents, orient
ation, and implementation. This paper, thus, expands the theory of partneri
ng by providing an inclusive picture of the "partnering" phenomenon with th
e environmental pressures, antecedents, orientation, implementation, and co
nsequences of strategic and operational partnering for vertical relationshi
ps within retail supply chains.