YIN YANG PRINCIPLE AND THE RELEVANCE OF EXTERNALISM AND PARALOGIC RHETORIC TO INTERCULTURAL COMMUNICATION/

Is understanding that transcends language and cultural barriers at all possible? How can we account for the different sorts of failure in ac hieving intercultural understanding and cooperation? What theory would describe how we can go beyond cross-cultural differences and reach so me mutual agreement on business principles and practices? This article explores the relevance of Donald Davidson's philosophy of externalism and Thomas Kent's rhetorical theory of paralogic hermeneutics to thes e pressing issues in intercultural communication. Using a cultural per spective based on the Taoist yin/yang principle, if explains how an un derstanding of the externalist conception of truth and the world, and paralogic rhetoric as a theory of communicative interaction, can bette r enable us to deal with the radical changes laking place in the natur e of intercultural relations and communication.