Seventy-five participants aged from their teens to their seventies were mea
sured on a battery of measures of personality, lifestyle, intelligence, and
educational background. These measures were gauged against performance on
a measure of animism, in which participants judged twenty-three items (4 al
ive, 19 non-living) as living or non-living. Although animism errors increa
sed with age, all groups displayed animism errors, thereby contradicting Pi
aget (1965). Performance is partially explained by fluid intelligence level
, but is more plausibly ascribed to progressive loss of what is essentially
peripheral information to non-academic people.