Systematic synthesis of advertising research verbatims

Authors
Mitchell, WG
Citation
Wg. Mitchell, Systematic synthesis of advertising research verbatims, J ADVER RES, 40(6), 2000, pp. 21-24
Categorie Soggetti
Communication
Journal title
JOURNAL OF ADVERTISING RESEARCH
ISSN journal
00218499 → ACNP
Volume
40
Issue
6
Year of publication
2000
Pages
21 - 24
Database
ISI
SICI code
0021-8499(200011/12)40:6<21:SSOARV>2.0.ZU;2-2
Abstract
Verbatim responses fall into one or more of five categories and may be synt hesised by a vector diagram revealing their general direction.