Benefit bundle analysis

Authors
Green, PE Wind, Y Jain, AK
Citation
Pe. Green et al., Benefit bundle analysis, J ADVER RES, 40(6), 2000, pp. 32-37
Citations number
10
Categorie Soggetti
Communication
Journal title
JOURNAL OF ADVERTISING RESEARCH
ISSN journal
00218499 → ACNP
Volume
40
Issue
6
Year of publication
2000
Pages
32 - 37
Database
ISI
SICI code
0021-8499(200011/12)40:6<32:BBA>2.0.ZU;2-X