Analysis of the impact of executional factors on advertising performance

Authors
Stewart, DW Furse, DH
Citation
Dw. Stewart et Dh. Furse, Analysis of the impact of executional factors on advertising performance, J ADVER RES, 40(6), 2000, pp. 85-88
Citations number
6
Categorie Soggetti
Communication
Journal title
JOURNAL OF ADVERTISING RESEARCH
ISSN journal
00218499 → ACNP
Volume
40
Issue
6
Year of publication
2000
Pages
85 - 88
Database
ISI
SICI code
0021-8499(200011/12)40:6<85:AOTIOE>2.0.ZU;2-Z