Estimating an advertisement's impact on one's consumption of a brand

Authors
Wansink, B Ray, ML
Citation
B. Wansink et Ml. Ray, Estimating an advertisement's impact on one's consumption of a brand, J ADVER RES, 40(6), 2000, pp. 106-113
Citations number
26
Categorie Soggetti
Communication
Journal title
JOURNAL OF ADVERTISING RESEARCH
ISSN journal
00218499 → ACNP
Volume
40
Issue
6
Year of publication
2000
Pages
106 - 113
Database
ISI
SICI code
0021-8499(200011/12)40:6<106:EAAIOO>2.0.ZU;2-I