In Germany, as in other highly industrialized countries, cancer is the seco
nd most common cause of death. With approximately 210,000 individuals dying
each year from malignant tumours, roughly one in four deaths in Germany ca
n currently be attributed to cancer. Only in the past few years has there b
een a slow decline in the age-standardized mortality rates for cancer, even
among men. This follows a long period of some decades, during which the mo
rtality steadily increased and then persisted at a high level. The reversal
, however, does not mean that the situation is no longer a cause for concer
n. In fact, for the most common cause of death, namely the cardiovascular d
iseases, a much greater decrease in mortality has been observed for many ye
ars now. If this trend continues, cancer could become the largest killer in
another 15 to 20 years. On the other hand. we have been aware since the en
d of the 1960s that the majority of cancers are caused by environmental inf
luences and are thus, in principle. avoidable. In the present contribution
we present: (a) the fundamental arguments to support the thesis that a larg
e proportion of cancers, and of cancer deaths, could be avoided; and (b) an
estimate for Germany of both the theoretical potential of primary cancer p
revention and also the practically attainable potential. The estimates are
based on very conservative assumptions. They yield, for the theoretical pot
ential, values in the range 43-65% and for the reduction actually obtainabl
e in the medium term due to primary prevention, values of 18-31%.