The fiercely competitive nature of the US beverage industry will drive the
fluid milk sector of the dairy industry to improve product quality and shel
f life to enable dairy beverages to compete with innovative new introductio
ns as well as with currently popular shelf-stable products. The recent subs
tantial growth in the volume of flavored milk sales specifically suggests t
hat attention is needed to improve these products. Further, increasing publ
ic awareness and regulatory attention directed toward food safety issues hi
ghlight the need for the dairy industry to proactively address and eliminat
e emerging food safety issues that may negatively impact the image of dairy
products. Shelf life and sensory profiles of high temperature short time p
asteurized fluid milk products are presented, illustrating the need for gre
ater attention to controlling contaminating microorganisms in processed flu
id milk products. Bacterial spoilage patterns of flavored versus unflavored
milks are compared, and suggestions are presented for extending flavored p
roduct shelf lives. Strategies currently applied to extend shelf life are r
eviewed. Food safety issues facing the dairy industry are presented within
the context of an overview of foodborne illnesses in the United States. The
pressing need to determine thermal resistance characteristics of Mycobacte
rium paratuberculosis is described.