Cross-national empirical generalization in business services buying behavior

We examine cross-national generalization of the relative importance of fact ors that affect supplier selection and level of usage for global business s ervices providers. Tests indicate that the majority of the response coeffic ients for a model of foreign exchange markets are equal across the four cou ntries studied - U.S., Canada, U.K., and Germany. Inter-country differences in buyer response seem most related to competitiveness and identifiable co untry-specific institutional factors.