Process standardization across intra- and inter-cultural relationships

Theory suggests that culture may der the ability to effectively standardize the process of relationship development strategies across intra- and inter -cultural relationships. Construct relationships between trust, commitment, conflict and satisfaction in manufacturer-distributor relationships are ex amined intra- (i.e., within a single cultural type) and inter-culturally (i .e,, between different cultural types) with a sample of distributors from C anada, Chile, Mexico and the United States, Results support theoretical dif ferences in the consequences of the trust-commitment relationship between i ntra-cultural and in ter-cultural relationships. The results suggest proces s standardization based upon cultural type.